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“ Government officials aren’t able to respond to every online smear, but doing nothing is not a good plan, said Andy Beal, an Internet marketing consultant at Marketing Pilgrim and co-author of the book “Radically Transparent: Monitoring and Managing Reputations Online.” Beal, who has advised numerous large companies on how to protect their online images, spoke to Federal Computer Week about the special risks and challenges the government faces in the no holds-barred world of social media and what public officials can do to use these tools to their advantage. ”
